Ecofriendly Leticia Jewelry: When Art Transforms Plastic

What began as a simple intention to reuse discarded materials evolved into a project that blends creativity, environmental awareness, and family tradition. By transforming accumulated plastic bags into new material,...

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Sara Leticia Herrera Azurdia: Cuando el arte transforma el plástico

The idea stemmed from a simple conviction: to reuse what others discard. Inspired by a family tradition and driven by a deep environmental awareness, I transformed accumulated plastic bags into a material capable of becoming unique pieces. Today, this business creates jewelry that not only reduces pollution but also celebrates the creativity and resilience of Guatemalan women seeking new opportunities.

Each earring, necklace, or bracelet—whether in stainless steel, 925 silver, or gold-plated finishes—represents a second life for plastic and a way to demonstrate that beauty can also be born from caring for the planet. Here, every design becomes a purpose, and each piece tells a story of transformation. Sara Leticia Herrera Azurdia, Eco-friendly Jewelry, Fashion/Jewelry

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